Your brand is unique, and it comes with its own set of challenges and opportunities. We'll meet, in person if possible, to see if we're a good fit for each other. We'll ask you some questions—actually we'll ask a lot of questions—and really listen to thoroughly understand your vision, your brand, your target customers, and how we can help your business grow.

Engaging your customers is key. When you get people involved, they get excited about your brand, and consequently they'll help spread the word about your business. PixoLyte will help you acheive this by designing a strategy early on to address end-user goals. ie: "What action(s) do I want my customers to do?" Developing a strong concept and vision with clear goals for you and your customers is paramount to success.

This is where we show you what we’ve come up with, and is yet another opportunity to let us know how we’re doing and whether or not you’d like to change anything before the project assembly phase.

Although this is not a client-intentensive step, it is central to bringing functionality, accessability, and usability to your website. Without this critical development and assembly process, we would only have a collection of static images that wouldn't even be viewable online. While we program that interactivity, we'll also be configuring and setting up the hosting environment (such as databases, email routing, runtime configurations, security rules, and a bunch of other really nerdy stuff) so that your website has a healthy home.

The internet is a fast-paced and constantly evolving landscape of technology. While your website may require few changes after launch, what WILL change is the sizeable array of server software (and hardware) that read and interpret the code for your solution. It is very common for a website to be fully functional one day, and completely broken the next, when it seems as if nothing has changed and nobody edited the site. This is one area where the importance of website maintenance becomes clear. It is more logical and cost-effective to handle these ongoing changes in real time than to come back and clean up a mess after the fact—just like changing your oil works much better than letting it get low until the engine stops. While ongoing support commonly addresses small edits to media or content, it also involves behind-the-scenes tasks such as server code tweaking and system backups to maximize system uptime, speed, and best security practices while having resources pre-positioned at critical locations for contingency plans to engage efficiently.